How to Protect Customer Data During the Holiday Sales Season
With advertisements of cars with giant red bows plastered around America, it’s no surprise that December truly is…
Dealer Management December 31The latest In: Dealer News
Scripts Are for Actors, Not Your Websites
Have you ever eagerly awaited the release of a great new movie? Anticipation mounts as release day approaches.…
Dealer Management December 27
Can’t We All Just Get Along?
In my experience, one of the top frustrations dealers have when choosing the best solutions from multiple vendors…
Dealer Management December 27
Ways Customer Experience Can Drive Revenue Growth
Customer experience (CX) represents the perceptions picked up by your customers while they are associated with your brand.…
Dealer Management December 14
Why You’re Overspending in Search Campaigns
Paid search is an area where dealerships commonly overspend (in huge amounts), and at the same time, do…
Dealer Management December 3
It Might Be Time to Revisit Service and Body Team Production – Part 3
In the last two columns, we reviewed the service and body team production system’s history and many facets,…
Dealer Management December 3
Secrets to a Successful Conquest Campaign
As dealers face mounting pressure to exceed sales and service quotas for the year, the ability to find…
Dealer Management November 16
Dealers are Winning with Artificial Intelligence: What Are You Waiting For?
Are you using Artificial Intelligence (AI) and Machine Learning (ML) to grow your business? I’ve spent my career…
Dealer Management November 2
Shifting Winds Reveal Service Revenue Opportunity
After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR)…
Dealer Management November 2
Obtain a SaaS Valuation with Subscription Revenue
Have you ever noticed how the market values dealerships versus how it values Software as a Service (SaaS)…
Dealer Management October 19