How to Target Car Shoppers on Facebook, Post-Cambridge Analytica Scandal
Back in March 2018, Facebook announced an end to Partner Categories, the ad targeting parameters that were sourced…
Dealer Management October 5The latest In: Dealer News
The Disconnect of Marketing Attribution
A couple of years ago I uttered the following statement on stage “marketers, and the media, like to…
Dealer Management October 5
It’s Time to Break Away From Status Quo
The dealer management system (DMS) touches every aspect of a dealership’s business. It can collect, store, manage and…
Dealer Management October 5
Manage Your Customer Data as a Strategic Asset
Did you know the customer data sitting in your DMS is the most valuable asset you own—even more…
Dealer Management October 5
Two Buzz-Worthy Terms You Need to Know Today
No doubt, you have noticed that the usage of the terms Artificial Intelligence (AI) and Machine Learning (ML)…
Dealer Management October 1
You Fired the Agency… But They Still Track Your Site?
Dealers spend large sums of money driving visitors to their website. They spend on digital marketing such as…
Dealer Management September 25
The Weakest Link in Data Attribution Part II: Data Standardization
Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements…
Dealer Management September 24
Sometimes You Have to Lose to Win
Many consider Michael Jordan one of the greatest, if not THE greatest, basketball player who ever lived. He…
Dealer Management September 17
The Impact of Customer Lifetime Value (CLV) on Revenue
Do you know your customers’ lifetime value (CLV)? CLV defines the monetary value of your customer relationship by…
Dealer Management September 7
Google’s Latest Ad Updates
In case you haven’t heard, Google is rebranding Google AdWords as Google Ads, and with that change will…
Dealer Management September 6