An Introduction to the Modern Marketer’s Guide to Increase Site Traffic
It wasn’t so long ago when dealer principals and general managers held a bit of skepticism toward digital…
Dealer/GM News September 6The latest In: Dealer News
How to Win the Marketing Battle: Exchange Cookies for People
The world of retail is setting the pace for embracing how technology is transforming the consumer buying process. The…
Dealer Management August 24
Spotting and Combating the Three Most Common Forms of Cybercrime
As dealership data increasingly goes digital, so too do the criminals who are looking to steal your customers’…
Dealer Management August 22
Is Lack of Transparency Killing Your Lead Volume?
Throughout the history of our automotive industry – and even more so as we increasingly progress into the…
Dealer/GM News August 14
How FedRAMP Compliance Can Give You A Competitive Edge
While cloud computing is a necessity for many organizations, it poses a significant challenge to data safety. Traditionally,…
Dealer Management August 2
Unlocking the Power of Personalization for Dealer Marketing
We all know that there is enormous value in personalizing our message to potential customers, but most of…
Dealer/GM News July 29
Are Processes Getting in the Way of Profit?
I recently read a great blog about our industry by thought-leader Seth Godin. It explains how manufacturers and…
Dealer Management July 23
VIDEO: Disruption vs. Adoption in Auto Retail
The term disruption is increasingly being applied in conversations about what lies ahead for automotive. From buying cars…
Dealer/GM News July 3
Can-I-Afford-It-Moments: The Digital Tools You’ll Need
We’re diving deep into the car-buying journey over the next few weeks and giving you an inside look…
Dealer/GM News June 27
How Much Do You Really Know About ADF For Automotive Leads?
Most automotive leads come into a dealership’s CRM using the ADF 1.0 standard format which is based on…
Dealer/GM News June 5