DealerRater, the world’s premier car dealer review web site, today introduced the Consumer Rating Index (CRI) Report to recognize auto manufacturers for top-rated customer service as expressed through consumer reviews of auto dealerships posted on DealerRater’s web site.
DealerRater’s Consumer Rating Index Report includes the calculation of CRI scores for all auto manufacturers based on the average of consumer ratings of dealerships posted to DealerRater.com over the past seven months rolled up to the manufacturer/brand level. CRI scores are wide in scope as the ratings represent consumers’ feedback of experiences at the dealership at all levels, whether it be a sales experience that resulted in a purchase or non-purchase, or any parts/service experience, regardless if it was manufacturer warrantied or not.
The preliminary DealerRater CRI report, ranked within the Luxury and Mass Market brand categories, indicates the following results:
Luxury
- Lexus demonstrated the highest CRI with a 4.775 (based on a 5-point rating system)
- Mercedes-Benz scored second with a 4.757 CRI score
- Volvo came in the third position with a 4.727
Mass Market
- Buick showed the top CRI with a 4.755
- Hyundai scored second with a 4.751 CRI score
- Toyota came in the third position with a 4.719
“We congratulate Lexus and Buick for achieving top CRI scores for customer satisfaction at their dealerships across the U.S. and look forward to their continued success,” said Chip Grueter, president at DealerRater. “With 43% more reviews than the other five major review sites combined, our volume of reviews allows us the opportunity to produce such a valuable report for auto consumers. Whether considering a mass market or luxury car purchase, the CRI report provides consumers a credible and unbiased metric for choosing a dealership that is dedicated to the highest quality customer service.”
DealerRater’s Consumer Rating Index Report will be published each quarter. The full report, including a complete list of CRI scores ranked within the Mass Market and Luxury brand manufacturer categories, will be released at NADA in January 2014.
For more information, visit www.DealerRater.com or call 800-266-9455.
About DealerRater
DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s #1 online resource for anyone seeking trusted third-party information on automobile dealerships. DealerRater features nearly 41,000 U.S. and Canadian car dealers, more than 1,200,000 consumer reviews and over 1 million cars for sale. DealerRater attracts more than 9.5 million consumers every year who visit the site to search for car dealerships, read reviews, write their own descriptive reviews, and find car deals – all for free.
In addition, DealerRater offers qualified car dealers a Certified Dealer Program as a reputation management tool to help them grow their online presence and achieve higher SEO rankings across the Web. Today, more than 4,900 dealers are members of the award-winning DealerRater® Certified Dealer Program. DealerRater is proud to have earned the #137 position on the 2012 Inc. 500 list, an exclusive ranking of the fastest-growing private companies in the United States. DealerRater was also recently awarded a Technology Leadership Award from Dealer Marketing Magazine and a “Top Rated” Reputation Management award in the fourth annual DrivingSales Dealer Satisfaction Awards. For more information, visit www.DealerRater.com or call 800-266-9455.
