MyCustomerData, a provider of membership marketing programs that help auto dealers connect with customers, said dealers using its Holiday Gift Card program this fall will attract lost service business, boost new and pre-owned vehicle sales and generate significant ROI for dealer across the US and Canada.
“This customized Holiday Gift Card program mailed in October, November and December will immediately start drawing huge customer response rates of more than 20 percent — from lost and out of warranty customers,” said Kevin Bone, CEO for MyCustomerData.
“Dealers who use our Holiday Gift Card program at this time of the year see returns on this investment of more than 200 percent,” Bone added.
The Holiday Gift Card program includes both a Service Gift Card and a Gift Card Sales Event along with video emails that send customers of subscribing dealers to a dealer-branded and track-able Sales Event landing page. There, customers can take an online test drive of any of the dealer’s models in which they are interested. Holiday Gift Cards are pre-loaded with a value selected by the participating dealer, in denominations of $250 or $500 off the purchase of a new or preowned vehicle.
“Right now is the ideal time to investigate and implement a MyCustomerData Holiday Gift Card program as it puts in customers’ and prospects’ hands a truly valuable gift during the holidays that boosts participating dealerships’ service volumes and also reactivates inactive customers and conquests new ones,” Bone said.
To put your Holiday Gift Card Program into action today, contact Dan Beres, Executive Vice President, at 888.8532081 or dberes@mycustomerdata.com.
About MyCustomerData
MyCustomerData provides auto retailers with best-in-class marketing products and services that generate measurable return on investment. MyCustomerData’s flagship Savings Card and Gift Card programs integrate ongoing card delivery, email, and website lead campaigns to provide a complete marketing system for connecting with your customers. All backed by real-time website performance reports to ensure measurable results. Call 888.853.2081 or visit www.mycustomerdata.com.
