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The Power of Community Marketing for Car Dealerships
Behind every sale is a story, and behind every successful dealership is a web of genuine human connections: neighbors, friends, and familiar faces who trust your team not just to…
Marketing
Beyond the Buzz: AI Challenges in Today’s Dealerships
AI is often met with enthusiasm at automotive industry seminars and dealership conferences, where new tools and features are presented with excitement and optimism. However, beyond the conference halls, applying…
Leadership
Embracing Dealership Upgrades as a Growth Opportunity
Pressured to comply with carmakers’ evolving branding and design standards, auto dealers can be reluctant to get started on the requested upgrades to their dealerships. They worry that the renovations…
Leadership
Amazon Advertising: The Secret Sauce to Driving High Quality Traffic to Google
When it comes to car buying—one of the biggest purchases most people make after a home—shoppers don’t start on dealership websites. They start with a simple question. “What car do…
Marketing
Customer-First Strategies for Modern Dealerships
In today’s crowded dealership landscape, it’s not just about having the right cars at the right price—it’s about delivering the right experience. A single negative moment, whether it’s a clunky…
Marketing
Foundation Automotive Corp, North Olmsted CJDR, Larry H. Miller Ford: Dealership Deals
Foundation Automotive Corp Sells Jones Chevrolet, CDJR, GMC, & Nissan Foundation Automotive Corp has sold four Tennessee dealerships to Jones Motor Company in a transaction facilitated by Performance Brokerage Services.…
Dealer News
Generative AI and the Dealership: How GPT Tools Are Changing Expectations from the Lot to the Bay
The automotive dealership model is facing yet another modernization opportunity—this time driven by artificial intelligence, specifically generative AI and GPT-style technologies. These tools, which allow users to query complex data…
Leadership
Canada-U.S. Trade Deal Could Still be Weeks Away: Tariff Tracker
President Donald Trump’s 25% tariff on all cars imported to the United States has sent ripples through the global automotive industry. Officially implemented on April 3, this policy is already…
Dealer News
Leadership Has Changed — Is Your Dealership Positioned for Growth?
Are you preparing your dealership for future growth and succession—or just preserving the past? As successors step into leadership roles, the real challenge isn’t their capability. It’s giving them the…
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