AI promises a smarter, more connected future for automotive marketing. Imagine campaigns that anticipate customer needs, virtual assistants that deepen engagement, and insights that finally unify online and offline behavior. Yet, there’s a stubborn obstacle: the data behind these systems often isn’t ready — or reliable — enough to support them. This isn’t just a […]

The automotive world is in the middle of a revolution, and it’s happening digitally. 43 percent of dealers now offer customers the ability to complete every step of the car-buying process online, up from just 34 percent in 2022 according to the 2025 Cox Automotive Digitization of Automotive Retail study. Even though 42 percent of […]

Shoppers used to walk onto your lot and start from zero. Today, they arrive armed with months of research, an online financing application, and a pixel-perfect idea of the SUV they want. They expect you to know all of that the instant they enter a VIN or open a chat window—yet most dealerships still operate […]

SUVs aren’t just popular; they are the backbone of the current U.S. car market. According to the Q1 2025 Experian Automotive Consumer Trends report, SUVs accounted for a staggering 62.8 percent of new, retail vehicle registrations in the past 12 months. The segment has enjoyed a long stretch of market dominance thanks to their widespread […]

Chesrown Automotive Acquires Three Dealerships in Sidney, Ohio    Chesrown Automotive has expanded its operations with the acquisition of three Germain Motor Company dealerships in Sidney, Ohio. The transaction, facilitated by Tim Lamb Group Director Chris Infantino, includes Germain Chevrolet-GMC, Germain Ford, and Germain Chrysler Dodge Jeep Ram, rebranded as Chesrown Chevrolet GMC of Sidney, Chesrown […]

A dealership’s website is often customers’ first contact point, with 75 percent reporting it significantly influences their decision to visit, according to Cox Automotive. Despite this, many sites fail to meet expectations, diminishing trust and losing sales. This article examines the critical website shortcomings that impact customer confidence and dealership performance. Car Listing Discrepancy: The […]

Used vehicles have become a vital market this year for any buyers looking for affordability. With new vehicle prices still high and import tariffs threatening to make them even higher, consumers are flocking to used cars at an increased rate. While this has helped many land a good deal on their next vehicle, it has […]

With today’s “always connected” digital economy, identity is currency. For the automotive industry — spanning rentals, dealerships, insurance providers, and financing institutions — that currency is increasingly being challenged. The numbers are staggering with U.S. auto lenders facing an estimated $9.2 billion in fraud loss exposure. This surge in identity-based auto fraud is not only […]

Automotive streaming advertising solution provider EMG has announced the launch of Maven, a cutting-edge analytics platform designed specifically for automotive dealerships. Following a successful beta phase with select partners, Maven is now accessible to EMG clients running Tier 3 campaigns. The availability begins with the debut of the Insights Dashboard. The platform leverages eight years […]