Digital Retailing Continues to Grow at Auto Dealerships
A recent report found car dealers offering consumers the ability to do a deal online has grown to…
News November 28The latest In: Dealer News
Consumers and Auto Dealers Agree: Personalization Enabled by Automation and Artificial Intelligence Will Greatly Improve Both Car Buying and Ownership
New study from Cox Automotive shows 67% of consumers believe personalization technology will improve the car-buying process. According to 72% of dealers, automation and AI…
Dealer/GM News September 25
Must-Dos to Score an A+ on Your Dealership’s Month-End Processes
By Susan Moll and Matt Hurst Can you hear the pencils sharpening, expo markers squeaking, and fresh new…
Dealer Management September 24
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How Will Robots Affect Driver Safety?
Several manufacturers, including Tesla, have rolled out some “innovative” features that include self-driving technology. At first glance, consumers…
Dealer Management September 19Digital Dealer 27 Takeaways: Going Beyond Personalization
By Kevin LeSage, Director of Digital Marketing, Autotrader The biggest lesson I’ve learned in digital marketing, over the…
Dealer/GM News September 18Use Data to Improve the Customer Experience
When we think of using customer data, it’s often in the context of marketing. I’ve written previously on…
Dealer Management September 13The Power of Artificial Intelligence (AI) is About Augmenting NOT Replacing
By Anthony Giagnacovo, CEO at CallRevu While much has been written about how the “bots” are coming and…
Dealer Management September 13How to Build a Human Firewall
Cyberattacks are on the rise. In the first six months of 2019, the number of data breaches has…
Dealer Management September 11Reaching the Older Consumers
Full disclosure: I’m one of the ‘older consumers’ who thinks a lot of advertisers are missing the target…
Marketing & Advertising September 4Auto Retail Comes Roaring Back in 2019
By Ryan Kerrigan, Managing Director, Kerrigan Advisors Though SAAR remains relatively flat in recent years (see Chart 1),…
Dealer/GM News September 3