Auto Retail News

DEARBORN, Mich. — FordDirect, a joint venture between Ford Motor Company and its franchise dealers, announced today the appointment of Valerie Fuller as COO. Fuller previously served as executive vice president of operations for FordDirect and

Facebook is the fastest growing marketplace in your community.  Fifty million current and future car buyers share their ‘Likes’ with each other every day.  When the goal for your store is to be “liked” by hundreds or even th

What truly distinguishes JM Lexus?   The nine-hole putting green for customers on the rooftop of the service center? The fact that JM Lexus is the largest volume Lexus dealer in the world, and has been since 1992?   That its parent company, JM Fami

WESTLAKE VILLAGE, Calif. — Website appearance—including design elements and color schemes—is driving many brand-level increases and decreases in shopper satisfaction with automotive manufacturer websites, according to the J.D. Power and Ass

CHERRY HILL, N.J. — Subaru of America, Inc. this week announced the appointment of Dean Evans to chief marketing officer.  Reporting to SOA chief operating officer and EVP Tom Doll, Evans will be responsible for the company’s marketing,

Auburn Hills, Mich. – The FIAT® brand announced today the launch of an all-new marketing and advertising campaign, the first since its return to the North American market. The comprehensive campaign combines broadcast, print, digital and exper

CINCINNATI — If there’s one thing automakers can count on, it’s that a subcompact car built on U.S. soil is a surefire money pit. Until now. General Motors is setting the industry on its ear with its soon-to-debut Chevrolet Sonic, w

Over three million consumers per month are joining the ranks of iPad lovers, and it is changing the way they shop. Tablets are the first device that bridges the gap between technological touchpoints and human touchpoints in the auto shopping process.

Do you know what Yelp is? Have you claimed your free business owner’s account yet? Dealers need to understand Yelp and its impact on small businesses. When dealers understand the best practices for business owners in the world of online reviews, th