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Sonic Automotive Renews Exclusivity Agreement with Manheim

ATLANTA – In response to strong sales performance and improved efficiencies, Sonic Automotive, one of the nation’s top three auto retailers, extended its two-year exclusive agreement with Manheim (www.manheim.com). Going forward, as a result
Feb 15, 2012
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Women are Social

It isn’t exactly news that women are the more social gender. Sure, men like to get together, with and without women, to talk about their favorite subjects, of which car talk is usually a popular one. But women are naturally more social, and now it
Feb 15, 2012
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Kelley Blue Book Names Jared Rowe As New President

IRVINE, Calif. — Kelley Blue Book, www.kbb.com, the leading provider of new and used vehicle information, today announces that its president, Paul Johnson, has resigned from his position effective immediately.  Johnson will become a strategic
Feb 15, 2012
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Penske Automotive Reports Most Profitable Year in Company History

BLOOMFIELD HILLS, Mich. — Penske Automotive Group, Inc. announced this week that fourth quarter 2011 income from continuing operations attributable to common shareholders increased 22% to $42.5 million and related earnings per share increased 2
Feb 15, 2012
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Director of Interactive Sales and Marketing Prioritizes Digital Ad Spend

Jim Flint, corporate director of interactive sales and marketing for the John Eagle Dealerships, is sharing with automotive dealers and managers his expertise on how to prioritize digital ad spend. As dealerships look at automotive advertising budget
Feb 15, 2012
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comScore Releases the “2012 U.S. Digital Future in Focus” Report

RESTON, VA – comScore, Inc., a leader in measuring the digital world, recently released the 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertisin
Feb 15, 2012
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Average Conversion Rate of Unique Online Visitor to Shopper up 56%

According to a data from Dataium, the conversion rate of the average unique visitor to shopper was up 56% during the month of January 2012. This information is based on statistics for national automotive Internet behavior for January 2012. Below are
Feb 15, 2012
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Nissan Facebook Fans Invited to Participate in “Project 370z”

Nissan North America, Inc. (NNA) recently launched a social media-directed Nissan 370Z build-up called “Project 370Z” at the Chicago Auto Show – where the upcoming 2013 Nissan 370Z is also being previewed. The goal of the project is to utilize
Feb 15, 2012
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Moore & Scarry Advertising CEO Explains How Search has Radically Changed the Way Consumers Shop for Cars

Duncan Scarry, CEO, Moore & Scarry Advertising/Haystack Digital Marketing Platform, is sharing his expertise with automotive dealers and managers on how search engines have radically changed the way consumers shop for cars. Learn how consumers us
Feb 14, 2012