Auto Retail News
Online Marketing for the Dealer Principal
I hear this all the time, “If the dealer doesn’t buy in nothing happens.” Is it any surprise? The vendor or the manager inundates the dealer with all kinds of details he or she can’t process with everything else – and it takes a three-hour
Oct 1, 2010
Jim Flint, Director of Interactive Sales & Marketing, John Eagle Auto Group
Jim Flint, Director of Interactive Sales & Marketing for the John Eagle Group, in Texas, talks about how the group on track to sell 9,000 vehicles out of the Internet department this year, up from 7,000 in 2009. Tell us about the history of the J
Oct 1, 2010
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Dealer/GM NewsFinance & Insurance NewsFixed Operations NewsPre-Owned Sales & Marketing StrategiesProfiles of SuccessSales & Marketing
Mike Reichenbach, Ford Lincoln Mercury
Prior to becoming a dealer, Mike Reichenbach was a factory guy working at Ford Motor Co. After deciding automotive retail was the place to be and going to work for Tim Stewart Ford, Ford called on him three different times to act as interim general m
Oct 1, 2010
It Turns Out You Can Fix Stupid — Part 2
In my last column I wailed about free or dirt cheap oil changes, no appointments, and ridiculous commitments impossible to meet, which are too often creating the “perfect service storm.” Only this week I witnessed customer after customer
Sep 13, 2010
Four Facts About Servant Leadership
“Servant leadership” has been a business buzzword the past three decades. But in the 1,000 leadership presentations I’ve given in 14 countries over the past decade, I’ve discovered that many leaders have a misguided understanding of what it i
Sep 9, 2010
Get Tough, Take Control of Flat Rate Hours
Of course I am speaking of the all important, yet fleeting Flat Rate Hours here. These are the family jewels of service and without their fabrication; both service and parts would wilt like the Celtics in the fourth quarter of a game seven champion
Sep 2, 2010
Cutting Expenses Leads to Record Dealership Profitability
In my early years in the auto retail industry a dealer told me, “You cannot cut your way to a profit.” At the time, the comment perplexed me. It seemed to ignore a fundamental business fact. Specifically, profit is simply the difference between y
Sep 1, 2010
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Dealer/GM NewsDigital DealerLead Management & CRMSales & MarketingSales ManagementSales Strategies
Every Month Should Be a Record
While I was on a conference call with a dealer-client the other day, the Dealer Principal commented on the fact that his Internet sales manager had just reported that last month was “a record month for the BDC.” The dealer principal responded ver
Sep 1, 2010
Moving from the Physical to the Virtual Sales Space
In April, I attended the 8th Digital Dealer Conference and Exposition in Orlando. It’s a strong conference that’s held twice a year – once in the spring and once in the fall. I have noticed a definite transition from five years ago when the att
Sep 1, 2010