Auto Retail News
The Pain Will Soon Begin
One of the graphic pictures in one of the presentations I recently gave is a picture of a bullfighter. The bullfighter’s shin has been punctured by the bull’s horn and the picture captures that moment when the horn punctured the skin, but still r
Jun 1, 2010
Fixing Fixed Absorption Finally — Say this 10 times real fast
Calculating fixed absorption is one of the most important business-strength measurements a serious dealership investor can make. In case you aren’t savvy on this, fixed absorption is a calculation of the gross profit generated in the “fix
May 24, 2010
Stop Using a Butter Knife in a Gun Fight
I have been thrashing The Garage drum (check out www.NetProfitTraining.com) for a number of columns now. We and a hundred of our closest dealer friends have learned quite a bit this past year, both from victories and gaffes while implementing this un
Apr 16, 2010
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Corina Diehl, Diehl Auto Group
Corina Diehl has been a dealer for three years, owner of the Diehl Auto Group in Butler, PA, a small town a few miles north of Pittsburgh. A devastating personal tragedy brought her into the business a year before the collapse of 2008 and 2009. Yet,
Apr 10, 2010
Take Video Off the ‘To Do’ List
For many dealers the message is becoming clear that it’s time to get video off the “to do” list and onto the Internet to capitalize on what customers have demonstrated is their preferred method of receiving information. A recent panel of automo
Apr 10, 2010
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Digital DealerFinance & Insurance NewsLead Management & CRMPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Selling Cars in the Post-Control World
The battle is over. The customer now controls the car-buying process, and it is up to the dealer to support, advise and encourage the customer along the way to the sale. Dealer actions that seek to control the process — such as hiding informati
Apr 10, 2010
Convert Used Car Buyers into Lifetime Service Customers
Less than 10% of used car buyers return to the dealership for customer-pay service work. But don’t take my word for it. Run the numbers and see for yourself. Run the VIN numbers for all the used vehicles you sold in 2009 and compare it to the VIN n
Apr 10, 2010
Where’s the Trust?
I had the pleasure of speaking at the AutoTeam America CFO Forum on Friday afternoon before the official opening of the NADA Convention. The event is always well attended by dealers of all brands along with their financial personnel. Based on the
Apr 10, 2010
Traits of a Strong Compliance Officer
I apologize up front if what I am about to write offends you. I am not a fan of country music. Even though my Dad dragged me out of bed when I was five years old every Sunday morning to listen to a four-hour concert of Flatt & Scriggs and Bill Mo
Apr 1, 2010