Search engine and social site representatives, and search marketing experts are all saying content is king. According to all, the key to Internet marketing is the production of quality content! And with Google’s constant algorithm changes and the b

Many dealerships today have shifted their sales and marketing focus to embrace how car buyers have moved to a new digital purchasing model. But today’s purchasing model is fluid, dynamic and constantly changing as new technology and ideas are intro

Sales of new vehicles are rebounding, but growth in mobile technology and consumer-generated content have completely changed how car buyers shop. This is particularly true of new car shoppers, who often have many choices when deciding where to buy. L

A more competitive and transparent retail environment requires dealers and managers to establish a market-specific strategy to ensure success in their used vehicle departments. vAuto Founder, Dale Pollak, will reveal to you how to establish a strateg

Dataium LLC’s CEO and co-founder Eric Brown and Dataium LLC’s president and co-founder Jason Ezell will lead a panel discussion on new digital technology.  Their panel will consist of executives from the leading CRM and website providers, automo

Larry Bruce, partner, MotorTrends Online and president/CEO, MicrositesByU,  will share with you a nine-month study done with over 3,000 in-market automotive customers. The following things were addressed in the study: Why customers get on the Intern

Using an integrated, targeted and digital marketing strategy to attract, sell, service and retain customers for less cost helped Red McCombs Ford finish number one in the San Antonio market, with sales up 24% over the same period last year, 160% with

Scenario:  Your dealership is no fun to work at; perks are non-existent, the environment is like a shark tank, and the resources pale in comparison to an overseas call center. You’ve seen the same faces on the floor for the past 10 years, none of

Today’s customers expect technological expertise and innovative methods of information exchange to empower their purchase decisions. The root of successful online marketing is in your customer’s opinion and experience. With the majority of car sh