The growing relationship between digital marketing and successful businesses is discussed more and more as the marketing and automotive industries move further way from “traditional” business models and approaches. Unfortunately, knowing

Dealers who embrace rapidly evolving technologies reap the benefits of the measurable results they provide. But despite the ever-increasing role digital plays in your marketing mix, you probably haven’t abandoned traditional media altogether. And i

Who knows your dealership better: you or the OEM? As dealers, we get pressure from the OEMs to purchase CRM solutions that they choose. But when it comes to selecting the right technology to solve your problems with Internet lead management and custo

Dealers will face increased risk and challenges with their computers systems in 2013. The push for mobile devices will strain antiquated and insecure wireless networks. Hardware obsolescence is a continued pain point and causes immeasurable front lin

When it comes to Internet leads, we all know the metrics we’re supposed to track and the best practices we’re supposed to follow. So, why do some dealer Internet departments continually outperform others? The answer lies with the internal process

Local marketing has been a focus since the days of the first phone book. But, with the ever-changing landscape and with so many options on the web and mobile, has your marketing lost its focus? Last year dealers and managers were trying to make sure

Are you looking for creative ideas to generate positive results in new and old media?  Would you benefit from an in-depth look at the power of email marketing? If so, this work shop is for you.  Patrick Tessier, managing director of Salefest Advert

Who are today’s online car shoppers? How can you identify them? And, how do you successfully market to them?   Mike Darrow, chief sales officer for Edmunds.com, offers his perspective on today’s online car shoppers and how they are different, c

Alan Ram, President of Proactive Training Solutions, will delve specifically into five easy to implement sales and management processes that yield immediate results. Some of the topics that will be discussed in depth are effective strategies for incr