There is a war for attention right now on social media. The only way for a dealer to stand out on social media is to rise above all the noise. People need to hear your unique voice amongst the roar of everyone else. Naturally, you’ll wonder ho

With digital marketing transforming at a rapid pace, everyone has become more discerning online. Shoppers do 80% of the buying process digitally,[1] so they’re looking for websites that make that as easy as possible. They prioritize a great experie

Reviews are everywhere. Car dealer reviews are no exception. How can your dealership leverage reviews to maximize their positive impact and improve sales to women customers? National research shows that women use car dealer reviews 50% more than men

It’s no secret that data-driven marketing is the key to marketing success today. This is evidenced by the thousands of data analytics platforms at your exposure as well as the opinions from experienced marketers. According to Forbes, companies that

Car dealerships and online dealers may underestimate the enormous amount of confidential information they collect from consumers on a daily basis – driver’s license numbers, place of employment, insurance papers and social security numbers are ju

 The automotive industry first started connecting to customers when OnStar was introduced in 1996. Today we are starting to see what is defined as the Cognitive Vehicle, or what we define as a self-enabling vehicle, which offers a more

 The differences between training and coaching are vast and mostly misunderstood. Until this amazingly informative session was co-created by a world-class trainer, and a top auto industry coach. Training and coaching will be compared a

 The way most dealerships set up their internet department (if they even have one) is not only flawed but is destined for lost sales and revenue, wasted spend, poor employee performance and high turnover, and yet many truly are not eve

 The way most dealerships set up their internet department (if they even have one) is not only flawed but is destined for lost sales and revenue, wasted spend, poor employee performance and high turnover, and yet many truly are not eve