In the last year automotive advertising spend in television and radio have decreased by 17 and 15 percent respectively. On the contrary, online spend has increased by 18 percent. Search Engine Marketing, like Pay-per- click and other digital mediums

Many dealers face the challenge of effectively reaching the right customers with the right message. Furthermore, a greater challenge is bringing those customers into their showrooms and service bays again and again. Consumer shopping habits have shif

The grand conspiracy of SEO agencies, according to iMediaConnection. Search engine optimization isn’t always about getting better listings in search engines. More frequently, SEO is quietly rescuing second-rate websites. Most websites are secon

ABS Auctions provides some insight from Manheim’s economist Tom Webb. Used retail sales trends, while occasionally dipping, are slowly rising year over year and have moved 12% ahead of other industries. Available financing, less fear of the mar

CBT News presents statistics on what transforms a “satisfied” customer to a “highly satisfied” customer. Departments that have a higher interaction-level with the customer should focus on the ”little things”: attit

Sources at CBT News discuss the need for a bit of marketing skill in every salesman. Generating leads comes from good marketing, which involves cross-promotion, developing discounts and deals, and learning a little bit about subscriber lists to appea

Consumer Reports rankings included here to let you know what consumers are likely to be looking at for April 2013. Develop your tactics for selling (or avoiding) these cars, regardless of your preferences, and be prepared for some of the future mar

While it also means that those buying a new car will continue to get top value for their trade-ins, used car prices remain at historically high levels and aren’t expected to decrease any time soon. The National Automobile Dealers Association (NADA)

Learn what you can do right now to boost Traffic, Conversion and Showroom Floor visits as part of a solid online marketing strategy.  BCAA: Be FOUND online Convert traffic into strong leads Attract motivated leads to your store for a test drive Ana