It’s been one hell of a ride, gang Looking back at Progressive Basics when the company was first started. I was a very young man, only 35, but had already sat in every seat in a dealership. I had developed my own vehicle (Nissan Pathfinder) and own

Following trends in the new-and used-car markets is always interesting. Usually market fluctuations can be easily identified and related to external forces, such as a natural disaster or various economic uncertainties. In other instances, there are f

If I want to purchase a book, my first stop these days is Amazon.com. If I want to buy a pair of shoes, I’ll scout Zappos.com. If I need a plane ticket, I’ll head to Orbitz.com or Kayak.com. These websites are my current go-to choices for online

Let’s look at a few facts about senior citizens. Most of them are retired, stable, honest, smart, available to work and bored. A lot of senior citizens in your community want to work because their good work ethic remains ingrained as part of their

It’s no secret that the action is online.  According to Kelley Blue Book Market Intelligence, 36% of new- and used-car shoppers spend more than a year researching vehicles online before making a purchase.1  With customers spending a significant a

I recently visited two different dealerships where I noticed that all of their used vehicles, other than cars that were covered by manufacturer’s warranties, were being sold “as is”. One of the dealers, a high-line establishment, had a number o

How a Nissan dealership fixed its scoreboard and increased leads seven-fold! What does every scoreboard have in common? A home score and a visitor’s score, of course. Image watching any sporting event where the scoreboard displays only the home tea

For better or worse, reality TV has taken network programming by storm. Like you, I have gotten hooked on “Storage Wars”, “American Pickers”, “Desert Car Kings” and others. I am convinced by the booming success of reality shows that a lot

Dealers look at metrics all day long: number of units sold, front gross, F&I penetration rates, service gross, etc. And if they don’t like what they see, the department manager hears about it pretty quick. In a typical scenario, the dealer asks