Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I

There are a million different wants to start putting yourself out there, but not all of them are going to get you heard. I’m covering what medium you could be leveraging to make the most noise for you business in this week’s Think Tank.

The buzz today among vendors in the automotive industry is all about making the car buying transaction faster and more convenient for the consumer. I get it. Consumers think it takes too long to buy a car, so technology companies are inventing ways t

The grass is always greener on the other side, so we’re all searching for something better. That includes your site visitors. Your search tool is one of the most popular tools on your site, and if you’re not optimizing your SRPs, you’re missing

If you’re spending more time pitching to customers and prospects than solving problems for them then you’re likely not experience as much success as you should. In this #FreebieFriday, ELEAD1ONE Partner Bill Wittenmyer explains how great salespeo

None of us like being copied. We want to be unique, have our own style, our own design. Now if we’re talking about our business marketing, we definitely want to be unique, especially if your dealership is paying good money for a website, and thou

Billions of people use the internet. Many of us live there. We use the internet to do our jobs, to stay connected with friends and family, and for entertainment. In the United States, the internet is no longer a luxury, but a necessity. Much of what

Dealers and automotive agencies are constantly on the search for the best leads. But many of these leads continue to fall flat. Why? How do you generate high quality leads before paying Facebook, another social platform or your agency? Every dealersh

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I