Selling cars has never been more challenging. Dealers face stiff industry competition, margin compression, and a generally indecisive consumer audience up to the point of purchase. Today’s dealers need a leg up and conquesting gives them that compe

THE BIG IDEA: Certain businesses excel at fostering undying, cult-like following among their customers. Our study of Cult Brands reveals seven rules any business can follow to attract loyal customers. Some customers have a religious devotion to a par

It’s easy to blame our issues on others, particularly when we’re not seeing the outcomes we think we deserve. But that doesn’t mean the blame belongs with them. Is there something you could be missing? Or something you’re not

Rewards programs are indisputably a staple in common society. Most retailers have them and consumers have come to expect them. The problem is that most retailers view rewards programs as an expense, rather than a revenue generator. Sure, there are di

By many historical measures, service opportunities have never been greater for auto dealers. In the last decade auto sales have boomed, creating an unprecedented service opportunity tailwind for the next decade. More factory scheduled maintenance pro

I’ve been around enough installations of technology and tools in dealership service departments to spot a train wreck before it happens. I suspect many can recall a technology investment that went south and, ultimately, proved to be a big waste of

Are you a “Me Guy” or a “We Guy”? In this week’s Witt’s Wise Words, ELEAD1ONE Partner Bill Wittenmyer explains the difference between the two and what the most successful salespeople are.

THE BIG IDEA: Certain businesses excel at fostering undying, cult-like following among their customers. Our study of Cult Brands reveals seven rules any business can follow to attract loyal customers. Some customers have a religious devotion to a par

Whether you live in fear or control with fear, you’re limiting yourself by not overcoming it. My entire life changed the moment I decided to no longer let my fears control me, or the fear-tactics of others affect me. In this week’s Think