Do you think retail is changing, or do you believe that continuing to do the same thing will allow you to prosper as you have for decades? Certainly, the auto industry disruptors must be a wake-up call, at the very least. But is it enough of a wakeup

Live video is taking over. If you have been on social media anytime lately, you probably noticed the barrage of streaming Facebook Live videos. In addition, videoconferencing has replaced boring teleconferences on just about every major platform. Why

Too often we see sales people make efforts to overachieve by making customers happy by agreeing to everything they want. In this #FreebieFriday, ELEAD1ONE Partner Bill Wittenmyer says DON’T be that person acting like you work in a drive-thru offeri

Automotive retailing (and the automotive industry in general) has always been closely tied to technological advances that help shape – and disrupt – the consumer experience. It can be jarring to think of how technology has transformed the vehicle

Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the two terms, and several reasons why I believe omni-channel marketing is a more effective approach for auto dea

Work On Yourself Wednesday Season 7, Episode 5 This week on Work On Yourself Wednesday, one word….GRIT

LAWRENCEVILLE, Ga. (March 13, 2018) – According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -1.1%, significantly better than January’s level of -2.6% due to a spirited start to the s

Most businesses agree that training and education are important parts of employee development.Yet, most also view this process as an expense, not an investment. This mindset influences how training and education programs are developed and provided. A

Content marketing is definitely one of the marketing practices that are here to stay. As you may notice, to sell something online, you need to have a platform called website. The pages that comprise the website cannot be blank. Every website contains