Much like dating, the car buying process has almost moved online. Consumers know everything about you before they even walk through the door. It’s only a matter of time when buying a car is as easy as ordering take out. Whether you’re an OEM exec

Most dealerships spend an enormous amount of money to generate their internet leads, phone calls and floor traffic for the store. We pay photographers to take vivid, detailed photos of our inventory and our websites have become more dynamic and inter

Throughout my time in the automotive industry, I have visited hundreds of dealerships. I have seen every type of company culture imaginable. There are dealerships where everyone loves each other and others where there is such a disconnect, it shocks

Have you “pinned” down the right platforms for publishing your branded content? In this week’s #HardFacts, I’m explaining why your content may not only be wanted, but welcomed on Pinterest.

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I

The never-ending question is… what does it take to earn customer loyalty? Of course, the answer changes all the time and that is what makes loyalty so confusing and difficult. As technology continues to develop and improve, consumers have more acce

We all have fears – fear of failure, fear of unaccomplishment, and so many others. In this week’s Witt’s Wise Words, ELEAD1ONE Partner Bill Wittenmyer explains why we need to start using fear as our greatest motivator instead of allowing it to

Love your car? Get ready to say goodbye: Soon it will be obsolete. We’re moving far beyond cars we drive to cars that drive us. But it won’t stop there. In the next decade, cars will be highly cognitive, sophisticated mobility machines powered by

Welcome back to my three-part series on how to implement Big Data to find the unique data hook that can separate your business from the competition. These articles are based on “Truths, Myths and Everything In-Between,” a presentation I gave at D