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Think Tank Tuesday: How to Make Great Facebook Live Videos
If the idea of utilizing Facebook Live makes you uncomfortable, trust me- you’re not alone. But it’s time to get comfortable being uncomfortable. Facebook Live offers an amazing opportunity to connect with your followers while creating a
Feb 12, 2018
Hard Facts: How & When to Say NO in Business
You would think uttering a single word wouldn’t be difficult, but saying “no” can sometimes feel impossible, especially in terms of business. We equate it with being closed off to opportunity, not being able to juggle all we feel we should;
Feb 12, 2018
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Dealer ManagementDealer/GM NewsDigital DealerLeadershipMarketing StrategiesReputation ManagementTechnologyTrending Industry News
What the Hospitality Industry Can Teach Us About Dealerships of the Future
Life used to be simple. People would stay in a hotel when they needed somewhere to rest their weary head while traveling. As long as a room had a comfortable bed, working air conditioning, and a television, it was good to go. Now, people expect more.
Feb 12, 2018
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Dealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSearch Engine OptimizationTechnologyTrending Industry News
3 Key Metrics for New Car Success in 2018
I recently came across an article that may provide a glimmer of hope for franchise dealers: “Hitting rock bottom is the BEST thing that can ever happen to you.” It certainly seems like we’ve hit rock bottom if you look at new vehicle profits. N
Feb 12, 2018
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Dealer/GM NewsDigital DealerMarketing StrategiesReputation ManagementSearch Engine OptimizationSocial MediaTrending Industry News
10 Reasons Every Dealership Needs a Written Content Strategy
If you’re a dealership marketer, chances are you’ve heard a lot about content marketing. Well, be prepared because it’s going to be even more important in 2018. The term “content marketing” covers a lot of territory with
Feb 12, 2018
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Dealer ManagementDealer/GM NewsF&I ManagementFinance & Insurance NewsTechnologyTrending Industry News
5 Reasons Car Dealers Should Be Concerned with Fraud
Here in the U.S., fraud is on the rise in a big way. Massive data breaches, like the Equifax breach, have given criminal fraudsters access to more information to defraud consumers and businesses. That is why we can expect more fraud perpetrated and m
Feb 12, 2018
EPA Administrator Scott Pruitt: Growing Business and Protecting the Environment
“What is true environmentalism? The Obama administration told us you can’t be about jobs and growth and protect the environment. I simply reject that! We can do both,” according to Scott Pruitt, Administrator of the US Environmental Protection
Feb 12, 2018
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Dealer ManagementDealer/GM NewsLeadershipSales ManagementSales StrategiesTrending Industry News
Don’t Let Your People PRACTICE on REAL Customers!
We have all heard that saying “Practice makes perfect.” Well, I am here to tell you that is a straight lie. Practice does NOT make “perfect.” If you are practicing the wrong things, then you are not becoming perfect, you are only ingraining w
Feb 12, 2018
Payplan? I Donno It – I Just Get A Check Dude
As you would probably surmise, I get called in often when departments are losing money – usually big dough. The onset of a typical rebuild is launched by examining personnel expenses, which as you well know constitute the largest one group of exp
Feb 12, 2018