Toni Anne Fardette is the Director of Business Development for the Atlantic Auto Group ($1.1 Billion Dealer Group) in Long Island, New York.  Atlantic brands include Lexus, Audi, Hyundai, Toyota, Honda, Ford, Lincoln, Nissan, Volkswagen, Chevrolet,

There are a lot of ways to power-up your ad effectiveness. Here’s my top five! 1. Research. Now, more than ever, you need real-time feedback on the media habits of your customers to get some sense of the cumulative attribution leading to your sales

Ever think about the number of components that are required to work seamlessly together in order to simply start your car and drive it to your destination? Recently, I was considering all of the important and essential components which were working t

Last month we discussed the benefits cap (economies of scale) that come from scale and growth if an organization has centralized its key support functions. This month, I’d like to focus on the diseconomies of scale that many growing groups experien

I was sitting at my desk when Dr. Merlot sauntered in, sat down quietly waiting until I finished an email. As I hit the send button I realized something was up because he was never this patient. Curious for sure, I looked up and leaned back, “Whatâ

Coachability is about demonstrating the willingness to be corrected, and to act on that correction. Coachable people are prepared to be wrong, and withstand—even welcome—high degrees of candor concerning their performance with the goal of improvi

Whenever a need arises in the marketplace, inevitably an entrepreneurial spirit finds a way to fill that need. However, in the last few years there has been a need in the retail automotive industry that nobody seems to be filling. First, some backsto

How do you know if you’ve got the trust and respect of your customers and employees? In this week’s Witt’s Wise Words, ELEAD1ONE Partner Bill Wittenmyer breaks down how to earn that trust through a culture of consistency. Watch now to learn mor

The evolution of digital retail is making its way through the automotive data sphere just as attribution did in the last few years. Another in a long line of digital buzzwords we cannot help but be swept up by. As we’ve all seen and experienced, th