As the owner or marketing manager for a car dealership, have you ever wondered how you could effectively implement email marketing into your current strategy? Typically, car dealerships like to advertise in the local area, putting traditional forms o

The average American is on Facebook and its related apps almost an hour a day. With a hold on our attention, it is the perfect place to help people do what they want to do, whether it’s watching TV (Facebook Watch), chatting with friends (Faceb

Many of us have heard about, or experienced robot (bot) traffic on websites.  There are many forms of bots hitting our sites.  There are search-spidering sites, inventory scrapers, as well as other bots we’re not quite sure of the intent.  Howev

The auto industry is hyper-competitive. Consumers have countless choices for buying and servicing their vehicles; from competing franchise dealerships to independent service centers. It is thus important to do the best to not only keep your customers

We live in a world where 24/7 accessibility and instant gratification has become commonplace, and the automotive finance industry is no exception. Within the past several years, businesses, private organizations, government agencies, funders, and fin

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I

‘Tis the season for temptation in used vehicles. It’s that time when some dealers stock up on used vehicle inventory in advance of the annual rite of spring-fed retail sales. I got a note today, in fact, from a dealer who’s contemplating bulkin

If you work at a dealership, an uninsured customer can not only waste your time and cause headaches, but can be the root cause of losing a potential sale. Not only is it inefficient, but it’s also frustrating to spend hours on the sales floor befor

In a very interesting dynamic shift, consumers are increasingly changing how they want to interact with businesses for customer support. Just five years ago, think about how irritating it was to navigate through phone trees, just to finally reach a s