When it comes to providing the ultimate customer experience, can technology go too far and instead, backfire by creeping out the customer? Consider this example, which disturbs many people – Facebook’s unnatural ability to read your mind. While F

Invest in yourself. ELEAD1ONE’s Bill Wittenmyer says the first place someone should invest is in themselves, and the way you do that is put in the hard work that will result in long-term success.

For professional marketers across all industries, the top priority for 2018 is to convert leads into customers, according to Hubspot’s State of Inbound 2017 report. Sound familiar? Most auto dealers I know have the same goal. In order to accomplish

As industry experts forecast slumping sales numbers, a recent article in Automotive News suggests that shops can pick up the slack by getting back to customer-pay work. I cringed when I first read that, fearing that dealers would take this advice and

In the automotive sector, when most people hear “Machine Learning,” they immediately think of self-driving cars – which are very far off for the average dealer and buyer. But there is a discipline within automotive where machine learning has al

John Hennessy, owner of River View Ford, in suburban Oswego, Illinois, has spent more than 30 years in the auto retailing industry. In addition to running one of the most active and popular dealerships in his region, John led a board of 15 dealers wh

A Glimpse into the Association Behind the World-Famous Chicago Auto Show; and Event Highlights for the 2018 Chicago Auto Show and Digital Dealer Workshops In anticipation of the 2018 Chicago Auto Show, which will be held in conjunction with the Digit

For those unfamiliar with the story of Sybil Dorsett, she was a woman with dissociative identity disorder who had as many as 16 different personalities which would dominate and reveal themselves at different times. Made famous first by the non-fictio

Successful dealerships know that their service department is imperative for creating customer loyalty and bringing in repeat customers and buyers. It has been found that service departments have been the highest growing in inbound prospect calls and