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Dealer/GM NewsInventory ManagementPre-Owned Sales & Marketing StrategiesTrending Industry News
Used Car Market Insights: Market Decline Continues
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I
Dec 19, 2017
When Does CSI Start?
Director of Professional Services Stephen Coambes explains when CSI/SSI starts in the customer experience in this video blog.
Dec 19, 2017
The Allure of Cross-Monetization & Evolving Loyalty Rewards
Today, consumers have grown used to loyalty programs and they have become the norm. So, to keep their customers’ interest, businesses have been forced to become more innovative and creative with their rewards. In fact, experiential rewards which tr
Dec 19, 2017
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Dealer/GM NewsDigital DealerMarketing StrategiesMobilePre-Owned Sales & Marketing StrategiesSales & MarketingSocial MediaTrending Industry News
Top 2018 Automotive Digital Marketing Trends You Need to Know
Digital Marketing is a dynamic industry that changes very quickly. These trends can severely affect your marketing campaigns and, because of this, it’s important to understand what consumers want and how to handle your digital marketing. Here are s
Dec 18, 2017
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Dealer ManagementDealer/GM NewsDigital DealerLeadershipSales ManagementTrending Industry NewsVideo
Witt’s Wise Words: Dealership Origami
Bill Wittenmyer explains why dealers should stop dealership origami when presenting figures to a customer in this week’s episode of Witt’s Wise Words.
Dec 18, 2017
Hard Facts: Your List Size Matters
Worried about size? This update lets you leverage more data in customer match. Learn more about THE UPDATED feature in this week’s Hard Facts.
Dec 15, 2017
What Dealers Don’t Know About Their “Best” Salespeople
As it turns out, what you don’t know about your salespeople can hurt you. I am not sure why, but we don’t often associate analytical tools as the best way to measure the performance of the people we hire to connect with our customers and build la
Dec 15, 2017
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Dealer/GM NewsLead Management & CRMSales ManagementSales StrategiesTechnologyTrending Industry NewsVideo
Freebie Fridays: Put the Conversation Back In the Sale
Bill Wittenmyer says buying a car is an emotional and wonderful experience. That’s why it’s important to rely less on technology and generic messages and more on your people to put genuine conversation back in the sale.
Dec 15, 2017
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Dealer ManagementDealer/GM NewsSales & MarketingSales ManagementSales StrategiesTrending Industry News
Auto Subscription – The Dealers’ New Frontier
There is currently much talk in the industry regarding automotive subscriptions as a new innovative ownership model. The fact is, the subscription model has been with us for a long-time. However, most models merely fill the gap between short-term
Dec 15, 2017