When I mention Facebook and Instagram to dealers, I often get the eye roll reaction. It’s understandable. For many people, it’s difficult to separate personal and professional opinions about Facebook. On a personal level, some people view

What will the auto market look like in 20-years? Over the last 20 years, the on-demand economy has made its impact on multiple industries: The online music industry has practically obliterated the market for CDs and traditional albums sold in brick-

We are nearing the end of the year and you know what that means…it’s time to assess and realign things for the New Year. Do you have a social media policy in place for your store? If so, how often do you review it? Company Assets It’

What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service, and value. But all of these factors are driven by the performance, actions and attitude of the human resources on your

According to NADA, new-vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445 billion of that revenue at new car dealerships. With women buying 4.5 of every 10 cars, how can you increase your sales to women by 7% to 10%? Ten

As technology has advanced, vehicle pricing through informational third-party sites has become more front and center for consumers. Just think about most third-party sites…what is the primary message they have in common? Price. With vehicle pricing

It’s Time to Shift from Potential to Kinetic Thinking Those of you who know me have heard me tell this story before and I feel it is so worth repeating because of our current marketplace. A few years ago, while I was working in Moscow, Russia,

How many dealers figured they’d make u­p for ever-smaller margins in new and used vehicles by selling more cars in 2017? If you asked the question in a room full of dealers, I suspect most, if not all, hands would be in the air. “You make up you

A couple of generations ago, a group called The Lovin’ Spoonful had a hit record called “Do you believe in magic?” If you are a fan of the “oldies,’ you may have heard it. Magic is fascinating and I see quite a connection between magic and