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Trade Group Says Female Mechanics Good for Business

A survey of U.K. women drivers shows 96% want to see more females when they visit showrooms and vehicle-servicing facilities. At present, only 1% of vehicle technicians are female even as women
May 17, 2016

The Key to Accurate Vehicle Info: It Starts at Appraisal

Seventy percent of cars displayed for sale online have missing or improperly described factory option information, says Ned Nielsen, chief executive officer of MonroneyLabels.com.
May 17, 2016

Car Price Remains Important, But Not at All Costs

New Autotrader study indicates most auto dealership customers see no difference between lowest price and fair and transparent prices.
May 17, 2016

The Best Way to Increase Sales

In the average retail establishment roughly 80% of monthly sales are made in the last two weeks of each month. Just over 60% of those sales are made in the last 7 days of the month. And it is not
May 17, 2016

Our Dealership’s Competitive Advantages

What do you say when your customer announces, "Wait a minute, I can get this exact same car for $600 less at XYZ Motors. Why should I pay you guys more?!"
May 17, 2016

How to Define, Identify and Build an Employment Brand for Your Dealership

When you consider the amount of money and effort dealerships devote to advertising, it’s clear they recognize the importance of a strong consumer brand is critical for success.
May 17, 2016

Do We Need Car Dealers And Used Car Salesmen In The Future?

Some reports say car dealers will cease to exist by 2025, while some believe the role is indispensable. I believe the answer to this question is “yes”, but...
May 17, 2016

3 Common Sense Tips to Help Motivate Your Employees and Save You Money

Many businesses with limited advertising budgets spend their money on the wrong advertising, promotion and lead generation programs only to obtain poor results and frustrations for their efforts.
May 17, 2016

Dealerships’ Biggest Cyber-Security Threat: Employees

But auto dealerships are also are being attacked. Hackers are targeting auto dealers, along with other service businesses, with sophisticated and targeted email scams designed to trick unwitting employees
May 17, 2016