Posts
5 Mega-Important Reasons to Create a Content Strategy
In a world where consumers choose to connect with the brands they love, and where smart, savvy companies want to be included in that choice, getting the right message to the right customer
May 9, 2016
What the Internet of Things Means for Car Companies
In the Internet of Things (IoT), formerly unconnected devices are wirelessly linked to the Internet so that they can report and collect data or automate systems. It's fairly clear that the IoT will soon be
May 9, 2016
Time for a Change
Every dealership understands that the technician shortage has brought into question, how we do business. Several states across the country have new laws that state the manufacturer must pay retail
May 9, 2016
Automotive Marketing Automation – Myth and Facts
As a dealership, you’ve probably heard of marketing automation. I am going to bet though, that 90 percent of you have no clue what the term means.
May 9, 2016
What Women Car Shoppers Want
Women plan and coordinate the finances in the majority of U.S. households. They are the primary decision-makers, they manage household expenses and in essence are the family bankers.
May 9, 2016
Customer Service 101: Why Your Fellow Employees Might Be Your Most Important Customers
Imagine, if you will, it’s 5:25 p.m. nearing the end of a busy workday. A colleague is rushing to get an important package shipped out to client, and can’t find the right type of packing materials anywhere
May 9, 2016
Black Book: Both Cars and Trucks See Increased Depreciation Over Last 12 Months
According to Black Book® data, the average price of a used vehicle for model years 2010-2014 depreciated by just -0.1% during April, signaling what is usually the last strong month of the spring season.
May 9, 2016
Difference in Price – New vs. Used Lease
National online auto lease marketplace, Swapalease.com, recently conducted a comparison of monthly payments on two popular trucks today, a 2016 GMC Yukon 4WD SLE, and a 2016 GMC Sierra
May 9, 2016
Black Book and HP360 Sign Distribution Agreement to Market Bullseye Prospecting for Automotive Dealership Clients
Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a distribution agreement with HP360
May 9, 2016