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Black Book Unveils Pulse of Lenders Survey & 2016 Outlook

Black Book® today released results of its recent survey taking the pulse of the lender community on the strength of the automotive market, use of data and their outlook for 2016.
May 3, 2016

A New Startup Is Taking Used Car Leases Mainstream

If you’ve ever wished that leasing a car or buying a used one was easier, your wish might be about to come true thanks to a San Francisco startup Beepi.
May 2, 2016

How The Tesla Model 3, Chevy Bolt Will Drop Used EV Prices And Be Great News For Everyone (Except Current Owners)

With the Tesla Model 3 formally announced and Tesla Motors [NASDAQ:TSLA] taking scads of deposits, some have heralded this as the moment that the electric car becomes available to everyone.
May 2, 2016

Don’t Post Pictures Of Your Customers Online Without Reading This

Businesses and marketers have received the message: visual content sells. One photo can speak volumes about a brand, catching the attention of consumers much more effectively than text-based content.
May 2, 2016

When Does Customer Engagement End?

Adhering to the belief that “customer is king” means more than providing top-notch frontline customer service today. It is not simply about delivering the most innovative products or services anymore.
May 2, 2016

David Rikess joins ZMOT Auto (Cardinale-Group) as Manager | Retail Performance

The Cardinale-Group of companies is pleased to announce that David Rikess has been named Manager | Retail Performance of ZMOT Auto, effective immediately.
May 2, 2016

5 Ways to Figure Out What the Heck to Post on Facebook

Every time I meet with new clients or speak or do a workshop, someone inevitably asks me, “What the heck do I post on Facebook to attract more customers?” The answer is a simple one but not so easy to find.
May 2, 2016

Should ROI Be Attached to Every Marketing Activity?

While I do believe that trying to seek out a specific ROI on every single activity can become exhausting and demoralizing for most marketers, it’s true that marketing (as a whole) can and should be able
May 2, 2016

10 Ways to Turn a Lead Into a Sale

You are literally wasting your time and money if you can’t turn a lead into a sale. Two of the most common reasons prospects don’t end up buying include:
May 2, 2016