Posts
3 Tips for Creating a Killer Testimonial Video
Ever since reviews have risen in popularity, dealerships have mostly focused on written reviews -- they were the most prominent in search engine results and on third party sites.
May 2, 2016
The Law of Reciprocity & Retail Automotive
It’s no secret that the emergence of the digital age has leveled the playing field in the front end of the car business. Customers now have ready access to a plethora of information.
May 2, 2016
KAR Auction Services Names Mike Eliason Vice President of Investor Relations and Treasurer
KAR Auction Services, Inc. (NYSE: KAR), a leading end-to-end vehicle remarketing services provider, today announced that Mike Eliason has been named vice president of investor relations and treasurer.
May 2, 2016
Family Matters in Car Dealership World
Greg Miller, son of the late iconic dealer Larry Miller, has bought his first dealership on his own – from another iconic dealer, Bob Baker who at 84 is just about out of the business after a long career.
May 2, 2016
The "90 Day Wonder"
I want to take a couple of minutes to discuss with you the phenomenon affectionately known as "The 90 Day Wonder". For those of us unfamiliar with this phenomenon, let me 'splain it to you.
May 2, 2016
The “90 Day Wonder”
I want to take a couple of minutes to discuss with you the phenomenon affectionately known as "The 90 Day Wonder". For those of us unfamiliar with this phenomenon, let me 'splain it to you.
May 2, 2016
Your Best Leads Are the Free Ones
Most dealers I know spend around $30, or more, per lead to drive more sales customers into the store. In many cases these leads contain little information that is actually useful to help close the customer.
May 2, 2016
Posts
Digital DealerMarketing StrategiesSearch Engine MarketingSearch Engine OptimizationTrending Industry News
What The Latest Ad Words Change Means For You
Have you done a Google search lately and felt like something was off? Unless you fell victim to the latest Google April Fools’ Day prank, chances are that what you noticed was a pretty major change
May 2, 2016
The Power of Automated Service Surveys
When a car comes in for a service, whether it’s big or small, it’s important that you make sure the customer is satisfied with the work you’ve done on their automobile. Vehicles, for a lot of people,
Apr 28, 2016