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3 Tips for Creating a Killer Testimonial Video

Ever since reviews have risen in popularity, dealerships have mostly focused on written reviews -- they were the most prominent in search engine results and on third party sites.
May 2, 2016

The Law of Reciprocity & Retail Automotive

It’s no secret that the emergence of the digital age has leveled the playing field in the front end of the car business. Customers now have ready access to a plethora of information.
May 2, 2016

KAR Auction Services Names Mike Eliason Vice President of Investor Relations and Treasurer

KAR Auction Services, Inc. (NYSE: KAR), a leading end-to-end vehicle remarketing services provider, today announced that Mike Eliason has been named vice president of investor relations and treasurer.
May 2, 2016

Family Matters in Car Dealership World

Greg Miller, son of the late iconic dealer Larry Miller, has bought his first dealership on his own – from another iconic dealer, Bob Baker who at 84 is just about out of the business after a long career.
May 2, 2016

The "90 Day Wonder"

I want to take a couple of minutes to discuss with you the phenomenon affectionately known as "The 90 Day Wonder". For those of us unfamiliar with this phenomenon, let me 'splain it to you.
May 2, 2016

The “90 Day Wonder”

I want to take a couple of minutes to discuss with you the phenomenon affectionately known as "The 90 Day Wonder". For those of us unfamiliar with this phenomenon, let me 'splain it to you.
May 2, 2016

Your Best Leads Are the Free Ones

Most dealers I know spend around $30, or more, per lead to drive more sales customers into the store. In many cases these leads contain little information that is actually useful to help close the customer.
May 2, 2016

What The Latest Ad Words Change Means For You

Have you done a Google search lately and felt like something was off?  Unless you fell victim to the latest Google April Fools’ Day prank, chances are that what you noticed was a pretty major change
May 2, 2016

The Power of Automated Service Surveys

When a car comes in for a service, whether it’s big or small, it’s important that you make sure the customer is satisfied with the work you’ve done on their automobile. Vehicles, for a lot of people,
Apr 28, 2016