The sales team doesn’t have to be Internet whizzes but needs effective email and text communication skills, says e-commerce director Aaron Hudson.

For dealers, productivity is a key element in our quest for profitability. Dealers expend unlimited resources on vendors who guarantee increased productivity.

Have you ever viewed the industry as a high school? Think about it for a minute. I’ve had this theory for some time. My brain sees really odd trends. I don’t know why or how but that is how I visualize anything.

You could feel the winds of change from NADA all the way to the east coast,...and not just for the manufactures.  Today’s automotive retailer has to deal with new technologies that are not only available

The well-known book Who Moved My Cheese tells a story about change; how change is inevitable and how we all need to adapt and adjust our attitudes to change...or perish.

When I talk to dealers that are disappointed with their email and direct mail marketing results, my biggest question is this:

This week’s Black Book Market Insights report offers the latest evidence of noticeable weakness in truck segments for 2016. See the below chart to identify which truck segments are feeling the greatest YOY

When most people think about what public relations agencies do, they picture media relations, industry exposure and...well...lots of press releases. The reality is that the public relations industry has

After the fallout from the G.M. ignition switch debacle—and most recently with VW’s emission issues—clients have contacted me asking for suggestions on how to handle the adverse publicity,