The way that consumers research, find, and engage with dealerships has changed significantly in recent years. In the past, dealers would buy newspaper and radio ads, put up a billboard, get listed in the Yellow Pages, and wait for customers to call o

I was recently in need of a moving company. There was one in my community that had done such a great job of branding and building consumer awareness that I decided to give them first shot at my business. I WANTED to do business with them because of t

Bill Wittenmyer shares which department your dealership has the most opportunities in this week’s episode of Witt’s Wise Words.

How do you ward off the inevitable sales slump in a volatile market? In this Freebie Friday quick tip, ELEAD1ONE Partner Bill Wittenmyer shares a proven, but simple strategy for building a better pipeline to keep your momentum, even during periods of

As I prepare my keynote address for an upcoming conference it became clear to me that unless I simplify my slides, I may lose the audience. Dealership managers know that something is wrong with their marketing strategy.   The answers I will pr

The smartphones and mobile devices today are far more powerful than the computing power of the room-size machines that first linked to create the Internet as we know it. Smartphones have fast become staples of our modern culture and have revolutioniz

Its been a hot topic for a while. What is a BDC and what is the purpose. Here you go. Information Center.

Bill Wittenmyer explains why service is still a huge opportunity although there is a bump in the road that dealers are missing.

Last year was a record year for recalls; over 50 million vehicles had recalls with over 900 different campaigns. This was the third year in a row that recalls topped 50 million vehicles. Recalls can be good business for dealers if they handle them pr