Your customers’ experience is immediately impacted by your callers’ journey, and making that journey a great one is the biggest area of opportunity that a dealer has. Your bottom line is directly impacted by your phone processes and your phone sk

When is the last time you inspected your internet lead processes? Do you know what the content of your emails being sent are? Do you know when they are being sent? How often, or not often? How can you know for sure that the emails that are being sent

We asked dealers how they are adapting to new marketing measurement tools. Things have changed considerably with the state of marketing measurement and we wanted to know how dealers are adapting to new measurement tools like Multi-Touch Attribution.

Peter Drucker once said, “We’ve spent the last 30 years focusing on the T in IT, and we’ll spend the next 30 years focusing on the I.”  Information gives us the power to increase profits.

According to Harvey Mackay, “Southwest Airlines is successful because the company understands it's a customer service company. It also happens to be an airline.” While almost every major

We spend the first part of every year consumed with the prior year. There are the dreaded 13th month entries that are a double-edged sword; a huge amount means smaller tax payments,

When it comes to marketing attribution, there’s one vital activity that even the most advanced algorithms and technology cannot interpret – inaccurate human input. While no CRM system

Hate to be the bearer of bad news, but as you read this, countless dealership BDCs are successfully losing dealership dollars. It could be due to faulty processes, lack of communication

There has been a lot of discussion lately about whether or not a DMS is considered to be “open” or not.  To make the first clarification, there are a few types of “open” in our industry.