Choosing the right vendors to help with a killer digital marketing strategy is a crucial, and sometimes painstaking, task for dealerships. But it’s sometimes after that decision has been made

Every year at NADA I am amazed at the number of new and exciting technologies being introduced. Some are completely new, like virtual reality showrooms; others are upgrades to existing applications

Management thinker Peter Drucker is often quoted as saying that "You can't manage what you can't measure." DMS systems are different than standard ERP or accounting software

Not long ago salespeople used index cards and rolodexes to manage relationships and follow up with customers and prospects. Then technology evolved beyond those inefficient ways,

A lot of dealerships find duplicate leads annoying at best. They clog up your CRM, they make your multiple lead-capture services seem redundant, and they can lead to confusion about follow-up.

According to successful businessman Fred DeLuca, “Profit or perish... There are only two ways to make money: increase sales and decrease costs.” In the car business, we all know what

Best of the Season to all.  I truly enjoy this time of year as it relates to family gatherings conjuring up memories of Christmas past and social get-togethers sharing the pure spirit of the Season.

CRM as we know it is dead. Its sole purpose was to replace index cards and rolodexes with a more organized digital solution – one which helped salespeople more efficiently follow-up,

Personalization is the name of the game in today’s changing automotive industry. The company that stands out is the one that can offer clients something the competition cannot