Posts
Stop Following The Vendor Trend
The automotive industry, while very complex and diverse, has one unified major flaw. This flaw can directly affect every dealership in the country. It may or may not have a detrimental effect
Aug 8, 2016
Your CRM May Be Failing You
A CRM can be the most complex and instrumental part in the success of the dealership, but too many are either using the WRONG CRM and/or simply not utilizing it properly. Using a CRM
Aug 2, 2016
Clicks to Bricks – Transitioning the Online Buyer into the Dealership
Consumers are in constant search of information – before, during, and after visiting a store. It’s no secret the growth of the internet has affected the way businesses communicate with consumers
Jul 18, 2016
Knowing Your Clients
Can you tell me the make and model of the car each of your clients have? What about the last time they were in for an oil change? The last time they bought new tires?
Jun 8, 2016
The Best Way to Track Your Data
Building well optimized car dealer website is just a part of its success. Other non-less important thing is to figure out customers’ behavior. There are so many tools to use in the well-known Internet world
Jun 2, 2016
Every Car Dealership NEEDS the RIGHT CRM/ILM
It’s 2016 and never has the used car industry faced so much disruption! Over $450 million in venture capital has been invested into new automotive start-ups like Beepi and Carvana. Moreover, GM
May 23, 2016
Does Your Dealership Need a Traffic Cop?
Have you ever run a red light? Did you do it by accident? Not paying attention? Did you need to because you were in a hurry? Or maybe you did because no one was around and you just felt like it.
Apr 26, 2016
Infographic: An Introduction to Cross-Device Customer Journey Mapping
We see a product advertised on TV, we find that product online, and then we purchase the product without doing any further research. If this sounds too easy, that’s because in the vast majority of cases, it is. Case in point? Only 2% of customers b
Jul 14, 2015
Tear Down Your Silos
The term “Internet dealership” has become so pervasive that the words have all but lost their meaning. An Internet dealership is neither a virtual store nor a brick-and-mortar dealership that also happens to have a website. A true Internet dealer
Jul 14, 2015