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Give Good Phone – Stop Losing Your Phone Leads to Someone Else

Phone calls are on the rise – whether it’s because of the proliferation of smartphones and their easy call-to-talk functionality or because car buyers have grown weary of online lead forms – studies show that call volume is now outpacing Intern
May 19, 2015

Can Dealers Harness Social Media to Sell More Vehicles? – Advice from Experts on How to Create Viral Marketing Videos

Seventy-three percent of 10,000 car buyers surveyed worldwide in 2014 by the consulting firm Capgemini, “say they are ‘more likely’ to buy a specific model or brand if they find positive comments on social media.” Yet, according to a recent a
May 15, 2015

Survey: 76% Of Shoppers Would Consider Bypassing Dealerships & Buy Cars Online

Survey: 76% Of Shoppers Would Consider Bypassing Dealerships & Buy Cars Online, from The Car Connection. If you’re like many folks, you have an aversion to conventional car dealerships. (Honestly, no one likes haggling.) Also, if youR
May 14, 2015

Automile Scores $5M To Connect Your Car To The Cloud

Automile Scores $5M To Connect Your Car To The Cloud, from TCTV. Automile, which offers a device and platform that connects your car to the cloud so you can track various kinds of data, has closed a $5 million Series A round. The investment was led b
May 14, 2015

Ford to offer 2016 F-150 half-ton pickup with ability to run on CNG, propane

Ford to offer 2016 F-150 half-ton pickup with ability to run on CNG, propane, from Vehicle Service Pros. Ford will offer the 2016 F-150 with an available gaseous-fuel prep package that enables 5.0L V8-powered models to run on clean, low-cost compress
May 14, 2015

5 Warning Signs Your Dealership’s Online Marketing Provider is Taking You to the Cleaners

5 Warning Signs Your Dealership’s Online Marketing Provider is Taking You to the Cleaners, from DealerSolutions. I spend a lot of quality time with auto dealers, and am often surprised at the state of their online marketing programs. Sometimes
May 14, 2015

Lead Enrichment for Better CRM Database Maintenance

Lead Enrichment for Better CRM Database Maintenance, from deBanked. Simply put, lead enrichment is a process that goes beyond regular CRM database maintenance – it is a smarter way to score leads based on explicit data, allowing sales and marketing
May 14, 2015

Wasted Leads, a Plague in the Business Financing Industry

Wasted Leads, a Plague in the Business Financing Industry, from deBanked. Many people don’t know this, but a few years ago I dabbled in online lead generation for business lenders and MCA companies. I did online marketing, captured prospects, quali
May 14, 2015

One Crucial Step to Lead Management: A Professional Volley

One Crucial Step to Lead Management: A Professional Volley, from DealerRefresh. A real email conversation between a former ISM of mine and his prospect: Customer: Hello (Name Excluded), Everything you sent looks great. Do you have any on your lot
May 14, 2015