Overland Park, Kan., April 8, 2015 — NCM Associates (www.ncm20.com), a 100% employee-owned company and leading provider of the 20 Group peer collaboration model, automotive retail consulting, management training, operations Benchmark® analy

The Port City Nissan transformation: How Digital Retailing helped boost new car profit by an average of $900, from Dealertrack. Step into the Port City Nissan Showroom in New Hampshire and you’ll immediately notice how busy it is. True, as one of t

Technology is constantly providing an ever expanding list of how people communicate with one another.   Over the decades, communication channels have gone from the Pony Express, to the Postal System, to overnight delivery, to fax machines, to e-mai

How to Teach Your CRM to Think – and Learn from Big Data, from CMSWire. The problem with big data is, well, it’s big. Even with the best CRM to record and organize every interaction with your customer, if you don’t know how to leverage that

Getting inside the mind of the digital car buyer, from Automotive Management. Digital retail lessons from the US Chip Perry, Auto Trader Car dealers in the UK could learn from their American colleagues, according to Chip Perry, who established Americ

The Road to 100% Viewability in Display Advertising, from Force Marketing. Display advertising, by its very nature, is only valuable if it’s properly displayed. This is a metric that the industry refers to as “viewability.” What is viewability?

Nissan Announces Leadership Changes in North America, from The Auto Channel. NASHVILLE, TN — March 20, 2015: Nissan today announced leadership changes within its North American operations coinciding with the upcoming start of the company’s Fi

Dealer’s voice: Aviation technology continues to drive auto innovation, from thestar.com. My curiosity about automobile technology goes back to when I was apprenticing to become an automotive technician. I would ask teachers and instructors whe

Keep Users on Your Site and Sell More Cars. Achieving Success Online Using Google’s Insights. You have probably heard about “bounce rates” before, a user lands on your site, spends less than 8 seconds, takes no action then leaves. It sure seems