There are quite a few dealer website plug-ins designed to generate leads, but on many websites, how they are implemented, hampers the power of these tools. With a great call to action and by closely following the third party’s installation instruct

As children we all played the game of “grapevine” where one person whispers a message to another, which is passed through a line of people until the last player announces the message to the entire group. A message that starts out as ̶

Millennials (Gen Y), who are ages 34 or younger, are making their way to dealerships, and the question is “How do you build a relationship with Millennial shoppers?” According to Kelley Blue Book Market Intelligence, Millennials are less likely t

Proof that the internet is an important source for car buyers, from The Dealer Geek. Car buyers are spending less time online shopping for a car than they did 2 years ago according to a study conducted by Autotrader.com and Polk. The original study w

Are you making customers or making money? The correct answer, of course, is “yes.” Obviously, you can’t make money without customers; yet simply having a large customer base won’t automatically make you any money. One west coast dealer summed

eConsultancy released their interview today with James Prebble, Digital Strategy Director at Pancentric Digital. His insight on marketing and digital integration reminds digital leaders of the importance of : Understanding customer need; Measures of

Smart Insights suggests some new and improved tactics for using Google Analytics to improve your email marketing. Advanced segments can establish patterns for the way that visitors behave after viewing certain emails, and setting up goals in Analytic

Jenn Herman provides customer insight on the experience available in the used department. Re-working your sales team to be less pushy and more professional is an obvious tactic that improves customer relations, and can be employed in social media as

Data marketing ROI is a tough stat to measure. While 97% of survey responders on Social Media Today say that they’ve seen revenue improvement that could be related to marketing activities, it’s nearly impossible to discover how your marke