If you have 150 pages with duplicate titles, you lose the ability to make that page unique to the search engines  With 80% plus of both new and late model used shoppers using Google in the search process, you could be losing market share if you rely

In the August issue of Digital Dealer magazine, I introduced the concept of “Digital Marketing Independence” and asked the question “can dealers do it all themselves?” The short answer, for those who did not read that piece, is simply “no,�

It’s been a long hot summer. Especially for Japanese-branded dealers with earthquake-driven inventory constraints that have stunted sales opportunity during some of the most critical months of the year. And all dealers have weathered the effects of

Raleigh, N.C.—More than 20 percent of young adults plan to purchase a car within a year, according to an FGI research survey compiled by Capstrat, a communications firm. The national survey looked at the purchase decisions of more than 400 Millenni

Nashville, TN — The new data from Dataium analyzed the mobile usage trends and patterns of over 20 million auto shoppers by make, market, and mobile platform. Collected from actual shopper visits to thousands of automotive dealership, portal, and

In the “Content is King and the Search Engine Knows It” article in the July 2011 issue of Digital Dealer magazine, Joe High discussed the importance of having solid content on your web site, and the variety of ways that it helps your dealership,

Creating a long-term relationship with each new and used vehicle buyer can be accomplished by utilizing inexpensive fundamentals! Current selling and servicing practices lead customers to believe that any service operation can be used. If there is a

Phil Cash believes that a good Internet sales manager is more likely to sell 16 units a month if he’s working 65 leads than if he’s working 120. How can that be? Why doesn’t more leads turn into more sales? Phil, the Internet director at San Ta

I have had the privilege in my automotive career since 1971 to see a lot of old brands go out and a lot of new brands come in, with many model changes.  I, like many of you out there, suffered in 1980/81 with a Chrysler franchise and all the problem