Most automotive leads come into a dealership’s CRM using the ADF 1.0 standard format which is based on XML language. The auto-lead data format (aka ADF) allows dealership to receive more information that just the name and email of a potential custo

When you see someone using their smartphone, what is your first impression? Do you assume that person is engaged in personal business or professional business? Logically there’s no way to know because people use their smartphones for both reasons.

There are always conversations about phone sales or how important having an inbound/outbound phone strategy is, and debates on what is the “best” phone process but what surprises me is that I do NOT hear very much on voicemail. Voicemail strategy

I make fun of reps during training when they do this but we have all done this. The lukewarm appointment attempt. It raises doubt and you lose credibility when this happens. Go for the kill and ask for the appointment​

The auto buyer’s path to purchasing a new car is extended and complex. There are 24 average touchpoints, 19 of which are digital (Google). In order to reach an engaged car buyer and increase foot traffic, it’s essential to adopt multiple targetin

Dealers are great at creating expectations. They advertise their dealerships as family owned, friendly, hassle-free and low-price leaders. These promises are what motivate the customer to call in the first place. Then the expectation gap opens up. Ty

As new vehicle sales profits become more difficult, it is important to increasingly turn your attention to growing your service business.  Dealers are rightly interested in finding new service customers to replace lost customers. However, service co

Dealers and automotive agencies are constantly on the search for the best leads. But many of these leads continue to fall flat. Why? How do you generate high quality leads before paying Facebook, another social platform or your agency? Every dealersh

It’s easy to blame our issues on others, particularly when we’re not seeing the outcomes we think we deserve. But that doesn’t mean the blame belongs with them. Is there something you could be missing? Or something you’re not