Q

Conference & Expo: October 14 -16, 2025
DealerPoint: April 9-11, 2025

Q

If People Buy From People They Like, How Do You Get Them to Like You?

It’s a well-known fact that people buy from people (or companies) they like. There are certainly many different ways to get customers to like your dealership, from providing a great customer experience to being active in your local community. Howev
Dec 11, 2018

Witt’s Wise Words: Manage Yourself

Bill Wittenmyer explains the importance for managers to manage themselves in this edition of Witt’s Wise Words.
Dec 10, 2018

Adapt or Get Left Behind: Engage Customers by Thinking More Like Them

If you drive around many metropolitan areas, you may notice a large empty space where Toys “R” Us used to be. After struggling to keep up with modern shopping trends, the company filed for Chapter 11 bankruptcy protection in 2017 and even
Dec 6, 2018

Building the Best Mobile Landing Pages

It’s the 21st century where cars and technology constantly surround us. Consumers are car shopping anywhere, anytime and on any device. Mobile landing pages are the online connection between you and your range of users, don’t make the mistake of
Dec 6, 2018

An Exclusive Interview with Jenell R. Ross, President of Bob Ross Auto Group

The Bob Ross Auto Group, based near Dayton in Centerville, Ohio, has been selling cars since 1974, including more than 44 years as a Buick dealer, 39 years as a Mercedes-Benz dealer, and 36 years as a GMC dealer. Currently, the Bob Ross Auto Group al
Dec 5, 2018

Hiring/Retaining Talent & Laying Off Excuses

High employee turnover is affecting dealerships and dealer groups across the U.S. — and if you’re a dealer principal or general manager reading this, then it’s very likely that you’re struggling with this too. Dealers average over
Dec 3, 2018

Why You’re Overspending in Search Campaigns

Paid search is an area where dealerships commonly overspend (in huge amounts), and at the same time, do not inspect their campaigns at a detailed level. There is perhaps no other purchase dealers make where they give an agency a blank check and simpl
Dec 3, 2018

Steak Knives, Really?

After having attended a remarkable Digital Dealer 25 Conference & Expo in Las Vegas, I was left with a few lasting notes that I thought I might share with you. The conference was action-packed, with dynamic and knowledgeable speakers, interesting
Dec 3, 2018

Reality Check: Is Your Team Too Dysfunctional?

“Dysfunctional” is defined as not operating normally or properly; having malfunctions. Following are signs of a healthy and functional team, as well as their dysfunctional counterparts. Consider which characteristic most resembles the team you sp
Dec 3, 2018