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Dealer ManagementDealer/GM NewsLeadershipSales & MarketingSales ManagementTrending Industry News
If People Buy From People They Like, How Do You Get Them to Like You?
It’s a well-known fact that people buy from people (or companies) they like. There are certainly many different ways to get customers to like your dealership, from providing a great customer experience to being active in your local community. Howev
Dec 11, 2018
Witt’s Wise Words: Manage Yourself
Bill Wittenmyer explains the importance for managers to manage themselves in this edition of Witt’s Wise Words.
Dec 10, 2018
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Dealer ManagementDealer/GM NewsEveryoneGeneralLeadershipSales & MarketingSales ManagementSales StrategiesTrending Industry News
Adapt or Get Left Behind: Engage Customers by Thinking More Like Them
If you drive around many metropolitan areas, you may notice a large empty space where Toys “R” Us used to be. After struggling to keep up with modern shopping trends, the company filed for Chapter 11 bankruptcy protection in 2017 and even
Dec 6, 2018
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Building the Best Mobile Landing Pages
It’s the 21st century where cars and technology constantly surround us. Consumers are car shopping anywhere, anytime and on any device. Mobile landing pages are the online connection between you and your range of users, don’t make the mistake of
Dec 6, 2018
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Dealer ManagementDealer/GM NewsEveryoneGeneralLeadershipProfiles of SuccessTrending Industry News
An Exclusive Interview with Jenell R. Ross, President of Bob Ross Auto Group
The Bob Ross Auto Group, based near Dayton in Centerville, Ohio, has been selling cars since 1974, including more than 44 years as a Buick dealer, 39 years as a Mercedes-Benz dealer, and 36 years as a GMC dealer. Currently, the Bob Ross Auto Group al
Dec 5, 2018
Hiring/Retaining Talent & Laying Off Excuses
High employee turnover is affecting dealerships and dealer groups across the U.S. — and if you’re a dealer principal or general manager reading this, then it’s very likely that you’re struggling with this too. Dealers average over
Dec 3, 2018
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Why You’re Overspending in Search Campaigns
Paid search is an area where dealerships commonly overspend (in huge amounts), and at the same time, do not inspect their campaigns at a detailed level. There is perhaps no other purchase dealers make where they give an agency a blank check and simpl
Dec 3, 2018
Steak Knives, Really?
After having attended a remarkable Digital Dealer 25 Conference & Expo in Las Vegas, I was left with a few lasting notes that I thought I might share with you. The conference was action-packed, with dynamic and knowledgeable speakers, interesting
Dec 3, 2018
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Dealer ManagementDealer/GM NewsEveryoneGeneralLeadershipSales ManagementTrending Industry News
Reality Check: Is Your Team Too Dysfunctional?
“Dysfunctional” is defined as not operating normally or properly; having malfunctions. Following are signs of a healthy and functional team, as well as their dysfunctional counterparts. Consider which characteristic most resembles the team you sp
Dec 3, 2018