Posts
Fifty-Fifty, Not So Nifty
As a business succession planner, I encounter the full gamut of dealership business structures, Regular C corporations, S-corporations, partnerships, and limited liability companies. I have had clients owned by public corporations and foreign corpora
Oct 14, 2014
Why You Should Start Taking Millennials Seriously
Why you should start taking Millennials seriously, according to NPR. In the U.S., people born between 1980 and 2000 now outnumber baby boomers, and their numbers are still growing because of immigration. This generation is already shaping American
Oct 8, 2014
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Dealer ManagementDigital DealerLead Management & CRMLeadershipMarketing StrategiesSales & MarketingTechnology
Always-On Marketing to the Always Connected: Five Ways to Tap Into Your Customers’ Thinking
Always-on marketing to the always connected, from Marketing Profs. Marketing used to be a far more laborious, time-consuming process: weeks for focus groups, months crafting a campaign, photo shoots and contact sheets, building ads without a computer
Oct 2, 2014
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Dealer/GM NewsDigital DealerLead Management & CRMLeadershipMarketing StrategiesSales & MarketingTechnology
7 Reasons Your SEO Campaign Will Fail and What You Can Do About It
7 reasons your SEO campaign will fail and what you can do about it, according to Search Engine Watch. Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based on assumptions instead
Sep 24, 2014
Run Your Dealership like a Start-up
Large and well established companies in our space are notorious for spending the lion’s share of their resources protecting their golden goose rather than making moves to grow it larger. This logic is understandable to some degree, as key decision
Sep 12, 2014
We Need More Cowbell with Anthony Bartoli and Rich Lucy
The automotive landscape is changing at a rapid pace and that pace is quickening. Every day, week, month, and year, the car business is evolving, and in doing so, vaguely resembles the business that many of us started in years ago. A sales department
Sep 12, 2014
How to Keep Control of Your Retail Business in the Transition to eCommerce
With the coming wave of eCommerce in automotive retail, dealers stand the chance to either lose control of their retail businesses or make a choice to stay in control and deliver outstanding customer experiences. Since the Internet first came into ou
Sep 9, 2014
Create a Powerful, Fully Integrated BDC
By now every auto dealer in the country has come to the realization that in order to stay competitive, they must expand their strategy in which they reach consumers. Unfortunately the path to developing a cohesive plan within existing teams is not on
Sep 9, 2014
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Dealer ManagementDealer/GM NewsInventory ManagementLeadershipPre-Owned Sales & Marketing StrategiesSales & MarketingSales Management
When the Push Should Be a Shove
The Holiday Inn on Jacksonville Beach in February of 1986 was the first open forum I held. Myself and eighteen dealers and used car managers walked in the room that morning. I actually had no real idea of what we were going to discuss. In that room w
Sep 5, 2014