With the average age of the dealer body continuing to rise, successor selection is a popular topic. Questions about successor selection are dominating my inbox, responses to articles, and 20 group presentations. Because of the volume of these questio

Is a “Do It Yourself” online marketing approach best for your dealership? Some dealers opt for a “Do It Yourself” approach when it comes to managing online marketing campaigns. Instead of seeking outside, professional assistan

It’s funny how a career in marketing takes you down these specific paths of enlightenment designed to refine you into the talent that you are today. Quite a few years ago as a young marketer and web designer for a software company (before my days i

I am really really proud of you guys. I really hope you can take those domestic name plates back in our industry to the place where they belong. I commend those dealers and general managers and especially those pre-owned managers for what they are do

After several years of consolidating and shrinking their dealer networks, manufacturers once again are beginning to add new points. For growth-minded dealers, the chance to open a new franchise might seem like a golden opportunity. However, with no c

I’ve been getting more inquiries lately from dealers asking about the merits of a one-price sales environment at their dealerships. The dealers have seen reports in automotive trade press about groups like Sonic Automotive adopting this non-traditi

6 reasons to make your business human on social media, according to Entrepreneur. Good content is created for people first, search engines second, so to get the best content, showcase the human side of your business. Here are the whys and wherefores

This Monday morning, for everyone in the dealership — from the make-ready department to the dealer principal — a new boss is in charge. Actually, this boss has been in charge all along, but now deserving of proper recognition. In the even

How to use Google Analytics site search reports, from Search Engine Watch. If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. It’s quick to set up and can soon be giving you al