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Dealer ManagementDealer/GM NewsLead Management & CRMLeadershipPre-Owned Sales & Marketing StrategiesSales & MarketingSales Management
Where Can You Find Sales Leadership? In the Mirror.
When it comes to being a sales manager in the automotive industry, there are three things we have to keep foremost in our minds. One — get up! If we don’t get up, how can we expect our sales staff to be there and be on time. Second — dr
May 2, 2014
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ComplianceDealer/GM NewsExpense ManagementF&I ManagementFinance & Insurance NewsLeadershipPre-Owned Sales & Marketing Strategies
The Importance of Being Earnest: Why Honesty Pays Off for Auto Dealers
Do you remember Oscar Wilde’s famous play, The Importance of Being Earnest? Its main point is that living a double life is not an easy task and truth cannot stay hidden for too long. This holds even truer for auto dealers these days. Indeed, honest
May 2, 2014
Train and Retain: How to Attract and Motivate a Capable Staff
How to attract and motivate a capable staff, from Entrepreneur. For small business owners today, it seems harder than ever to find young employees with a solid work ethic who know how to deal with customers. I hear from my clients that the employees
Apr 28, 2014
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Dealer ManagementDealer/GM NewsFixed Operations NewsLeadershipOwnershipPre-Owned Sales & Marketing StrategiesSales & MarketingSales Management
5 Inside Sales Hiring Tips for Growing Companies
5 inside sales hiring tips for growing companies, from Entrepreneur. If your company has recently tried to recruit inside sales talent, then you’re probably already keenly aware that competition for all-star reps has never been fiercer. This is the
Apr 22, 2014
Get ‘Em While They’re Hot – The Power of ZMOT
The New Ways to Be There When They’re Ready to Shop Consumers have changed the way they make decisions — as a marketer, have you kept up? To answer that, ask yourself this question: “Where does influence take place as shoppers move from und
Apr 9, 2014
9 Ways to Become a Better Leader
9 ways to become a better leader, according to Entrepreneur. Encourage employees to disagree with you. Companies get into trouble when everyone is afraid to speak truth to power. “If all you hear is how great you’re doing, that should be
Apr 9, 2014
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Dealer/GM NewsDigital DealerLeadershipMarketing StrategiesSales & MarketingSocial MediaTechnology
A Lesson in Social Espionage: How to Dissect a Competitor’s Social Strategy
A lesson in social espionage, from Search Engine Watch. Competitive intelligence is incredibly important for analyzing and tracking your competitors, whether it’s in SEO, PPC, or social media. What follows is an account of how I used public soc
Apr 8, 2014
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Dealer ManagementDealer/GM NewsDigital DealerLead Management & CRMLeadershipMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales Strategies
Build Customer Loyalty With Rewards and Other Tactics That Motivate
Build customer loyalty with rewards and other tactics that motivate, according to Marketing Profs. Remember S&H Green Stamps? Our mothers and grandmothers would collect these gummed stamps from supermarkets, gas stations, and other stores, pastin
Apr 8, 2014
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Dealer ManagementDealer/GM NewsExpense ManagementF&I ManagementFinance & Insurance NewsLeadershipPre-Owned Sales & Marketing StrategiesSales & Marketing
Factors Affecting Blue Sky Multiples
Today’s buy/sell market is robust and dealership values are very strong. This chart is based on the Kerrigan Advisors franchise values in the current buy/sell market. Each franchise in the chart is designated with a high, average and low multiple.
Apr 8, 2014