What if your customers were automatically notified the minute their vehicle was completed, after receiving its maintenance? What if they received a promotional message when they updated their address information: “We see that you’ve moved, bu

Fumbling through your pockets or handbag to search for the right car key on a key ring is nothing but an obstacle standing between you and your destination. With keyless entry and pushbutton ignition, you can start your car and get to your destinatio

There is no shortage of vendors ready to take your money…um, I mean provide you services to increase your bottom line. There is a vendor for everything you need, and even for things you don’t know you need. But how do you choose the right one? Th

A covenant is a contract. We make them when we ask someone’s hand in marriage, we sign one when we acquire a dealership franchise and agree to pay floor-plan. Whether informal or formal, employees make a covenant with their employer when they agree

“The customer knows in the first 60 seconds if you are trying to help them, or help yourself. The remainder of your time with them is directly affected by their perception of your intent.” An individual obtained a once in a lifetime appointment t

Auto dealers aren’t budget counselors, but what if they were? Think of the goodwill a dealer would create by helping customers to: Pay off their car’s loan sooner Build equity in their vehicles faster Improve their credit score – all just from

Having been in the car business for over thirty years, I have often been amazed at how some things just don’t make sense. For instance, most Americans from adolescence on have a special place in their hearts for automobiles. Having a car has always

Online marketing vs. outdoor advertising, according to Stratosphere Studio. Lately, we’ve been talking a lot about the various ways that an auto dealership might elect to advertise itself. With so many media options available these days, it can be

From Stratosphere Studio: How much would online marketing cost my auto dealership? Sometimes it can be a real guessing game trying to figure out how much money your auto dealership should spend on marketing in order to generate more business. There�