“We’re making more net profit in a month now than we used to make in an entire year. That speaks to two things…how bad we were before and how good we are now.” This quote comes from Paul Lynch, the general sales manager at DePaula Chevrolet,

According to Search Engine Watch 85% of consumers read local business reviews online. BrightLocal has revealed insights from their new consumer review survey looking at local search. Not surprisingly, the usage of local search has increased over the

7 most important lessons to learn from “Mad Men”, according to iMediaConnection. Advertising is about occupying the space between the customer’s ears If there’s one thing “Mad Men” has taught us, it’s that th

Training games to boost customer service, according to Customer Think. We all know that customer service as an industry has its share of problems, like any other industry. As a result, there comes a point when inherent flaws require a scapegoat, and

9 steps to start YouTube advertising, according to Search Engine Watch. Online video is huge – 100 hours of video is uploaded to YouTube every minute! And video viewing doesn’t seem to be slowing down any time soon. If you’re ready to a

Build buzz, get links and grow your brand, Search Engine Watch explains how. Where are things headed? What rightful place does social has in the search marketing mix? What are some tactical considerations you may want to incorporate into your plans?

eConsultancy released their interview today with James Prebble, Digital Strategy Director at Pancentric Digital. His insight on marketing and digital integration reminds digital leaders of the importance of : Understanding customer need; Measures of

According to Motor.com, no matter how high your service department’s standards, the first impression your department gives may be off-putting to the customer. Consider taking some pictures of your service department: from the street, from insid

The experts at Search Auto Parts explain the urgency of keeping labor sales up, and the interrelated nature of parts sales and labor sales. Productivity of technicians is measured by clock hours worked versus hours available. Combining NADA’s r