In the dynamic landscape of the automotive industry, where competition is fierce and consumer expectations are ever-evolving, the power of effective communication cannot be underestimated. As the digital era continues to reshape the way businesses en

We hear weekly from new dealers who are struggling to properly configure their Google Analytics 4 (GA4) website properties, and their blind spots are typically the same. They have reviewed the ASC Specification Guide for GA4, but they are not sure ho

In the automotive industry, the influence of social media on car buying decisions is substantial. 44% of car buyers visit a dealership’s social media accounts when deciding which automobile to purchase, and 38% of car shoppers rely on social me

In the world of technical innovations, there’s a duo that echoes the significance of oil to an engine – the union of Artificial Intelligence (AI) and Electric Vehicles (EVs). Join me as I embark on a fascinating journey exploring the dyna

In the competitive world of car marketing, dealerships of all sizes are constantly striving to maximize the effectiveness of their online campaigns. While digital metrics such as clicks, likes, and shares on platforms like Facebook may appear promisi

As dealership managers and marketers, it is imperative to regularly assess your progress and devise strategic plans for the future. With year-end fast approaching, now is the opportune moment to evaluate your dealership’s performance and make i

When a vehicle’s make and model is entered into YouTube’s search engine, very few dealerships are returned in the search results. Instead, the majority of the top search results are claimed by YouTube creators that offer innovative test drive and

Few industries have had their sales model so changed by the Internet and COVID-19 as the auto industry. Not that long ago, dealerships and auto marketers had a clear first action to turn prospects into car owners: get them into the showroom. The key