Director of Professional Services Stephen Coambes shares how technology can speed up the process for customers providing a better customer experience.

Have you considered utilizing a mobile SMS campaign? Companies like Warby Parker and Chipotle have developed SMS marketing strategies that engage customers in a fun and convenient way, while simultaneously moving those same customers down the sales f

Recently, I experienced what felt like walking out of a time machine: I returned to the US after five years living abroad. Getting back into American life was mostly intuitive, but one thing really struck me: online service and commerce has moved int

How does your community perceive you and your dealership? What about your internet viewers? While you may have a solid representation within your community, have you considered how you need to present your brand in the digital world? Branding is an o

Put your most important information above the fold—that’s what the newspaper editors of old did, and it’s a practice that web developers still follow today. Above the fold content includes anything position in the uppermost part of a webpage, w

AutoLoop’s Director of Professional Services Stephen Coambes shares innovative technologies that dealers can use in the service drive.

What do you think of when you hear the phrase “remarketing”?  Perhaps you are more familiar with the term “retargeting”?  Remarketing, or retargeting, is essentially serving ads to visitors who have previously viewed your website.  Some ad

It’s an unfortunate side-effect of working in the automotive retailing industry that, at times, dealers can get stuck in a cycle of short-sightedness. Pressured by frequent deadlines to hit revenue goals and drive traffic to the Sales floor, it’s

The way that consumers research, find, and engage with dealerships has changed significantly in recent years. In the past, dealers would buy newspaper and radio ads, put up a billboard, get listed in the Yellow Pages, and wait for customers to call o