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Dealer/GM NewsInventory ManagementPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales ManagementSales StrategiesTrending Industry News
Making the Case for Used-Car Locates
In my nearly 25 years in the car business – 15 of them in car sales – I’ve seen a lot of practices I don’t understand. Lately, I’ve noticed that many dealers who seemingly can’t do business without new-car locates will not do the same for
Aug 24, 2017
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Dealer/GM NewsLead Management & CRMMarketing StrategiesPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales ManagementTechnologyTrending Industry News
Used Car Dealers Flushing Leads Down the Toilet, The Question is Why?
A recent survey of 334 used car dealers by Dealer Control shows that only 19% actually responded to lead forms that were filled out on their websites! The survey was conducted by contacting used car dealers who are currently using a popular websit
Aug 21, 2017
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Dealer/GM NewsFixed Operations NewsPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales StrategiesTrending Industry News
Should Manufacturers Be Able to Recall Recalls?
According to an article posted on Ford Authority, Takata has taken a massive hit to the tune of a $1 billion settlement in the US, $25 million criminal fine, $125 million dollars to compensate victims and $850 million to compensate automakers. As a r
Aug 21, 2017
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Dealer/GM NewsDigital Dealer ConferenceMarketing StrategiesPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales ManagementSales StrategiesTrending Industry News
Using Consumer Data to Target, Personalize, Measure and Win in Automotive Marketing
It’s official: The days of “spray and pray” marketing of media—simply by demo and geography for Tier 3—are finally over. It’s now possible to identify targeted audiences for your digital display and video advertising, reducing potential w
Aug 16, 2017
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Dealer/GM NewsInventory ManagementPre-Owned Sales & Marketing StrategiesPre-Owned Sales Strategy
Used Vehicle Depreciation Ticks Up
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market In
Aug 15, 2017
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Dealer/GM NewsInventory ManagementMarketing StrategiesPre-Owned Sales StrategySales & MarketingSales ManagementTrending Industry News
Interaction is Key: 5 Inventory Web Display Best Practices
(Part 2 of a 4-piece blog series on vehicle merchandising) Continuing this vehicle merchandising best-practices series, I would like to discuss how to display your inventory online to its best advantage. As the old saying goes, “You never have a se
Aug 10, 2017
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Dealer/GM NewsInventory ManagementPre-Owned Sales StrategySales ManagementSales StrategiesTrending Industry NewsVideo
Lot Party Tip 31: What Is Your Cost to Market? [VIDEO]
In this Lot Party Tip, Jasen Rice explains why paying attention to cost-to-market is vital for a dealership’s success.
Aug 8, 2017
Car Segment Depreciation Level Increases
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market In
Aug 8, 2017
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Dealer/GM NewsLeadershipPre-Owned Sales StrategySales & MarketingSales ManagementTrending Industry News
When It Comes to Customers Don’t Judge a Book by Its Cover
Almost every salesperson or manager that’s been in the business for a while has a story to tell where someone – perhaps even themselves – prejudged a customer and lost a sale. Perhaps that sale was lost to another salesperson at the dealership,
Aug 8, 2017