Bill Wittenmyer shares why knowing what to say when talking to a customer over the phone is essential in this episode of Witt’s Wise Words.

Gone are the days when dealerships were at the center of the transaction. Today, the process begins online and customers don’t even have to set foot into a dealership to buy a car. The new “front line” is online. Omni-channel retailing in autom

Influential sales leaders are unmistakable. They are people of interest, people of insight, people of purpose, people of direction, people of value, and people of now! They seamlessly garner the support of those inside and outside the dealership, the

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Rep

As profit margins continue to shrink on new vehicles, what’s your strategy to make up some of that lost profit? I’ve talked with dealers who are pushing more extras like extended warranties, buying more leads or hiring more staff. But we all know

 Do you think it’s better to guide a potential customer’s experience with our product, or let them experience it on their own? An example of this would be if you work at a dealership, do you let clients take their own test drives, or d

 Andy Church explains the importance of e-mail signatures in this Quick Tip.

 Helion Technologies Founder & President Erik Nachbahr shares some tips on what dealerships should be looking for in an IT solution for their dealership.

A recent Google search for “customer experience” produced around 1.49 billion results. And refining the search to “customer experience in the automotive industry” reduced this to about 251 million results. Clearly, this is a subject that has